Department of Business Administration, ABES Engineering College in association with MANTIS one of the few global organizations that is present in the entire spectrum from pre-design game analysis to post-game learning research, including design, development, and delivery of management simulation games is organizing BRANDISH India’s first marketing simulation game on 27th and 28th February 2019.
BRANDISH is a simulation game for students studying management. Participants will deal with FMCG products, IMC (integrated marketing communications), trade and consumer promotions, sales, and marketing budgets. In addition to budget-driven marketing decisions, students may creatively explore issues such as brand names, logos, advertisements, and taglines for the FMCG. It moves the students from the emotional and abstract objectives built around market share towards a street-smart, budget-driven, profit-centric and actionable orientation.
Schedule of Event is as follows:
Date: 27 & 28 February, 2019
Time: 9:00 am Onwards
Venue: MDP Hall, Raman Block.
Contact Person/ Coordinator/Convener: Dr Ajay Singh
Email Id: firstname.lastname@example.org
Ph no.: 9958413040(Ext-*821/137)