Business Simulation Game “BRANDISH”
ABES Engineering College in association with MANTIS has conducted Business Simulation Game “BRANDISH” at ABES Engineering College Ghaziabad on 27 and 28 February 2019 for MBA First Year Students. The event was inaugurated by Dr R.K Singhal HOD, Department Of Business Administration and Prof. Vinod Dumblekar, resource person from Mantis and Dr Ajay Singh, Event Coordinator. In the inaugural speech Dr R K Singhal address the students about the importance of Simulation and how they are going to apply in future once they join Industry. Brandish focused on management decisions and review of business results. Therefore, students got a strong experiential foundation to understand theories, concepts and constructs from such actions during their 2-year management course. Brandish is one of the most exciting experiences for any professional student. This has help students in understanding basic concepts of marketing and brand management which will help them in applying management techniques in complex business situations.
Participants got exposed to Marketing Action Plan and Budget Allocation Plan and can take decisions on the basis of Total Cash Outflow, Expected Sales, Expected Revenues and Expected Profit. Students also got early exposure to business so that they appreciate a manager’s role in terms of decision making and problem-solving and finally understand how to learn, work and make decisions with others.